One of the most important things you will do for your blog or your business is picking your niche. Whether you hope to be a coach, an internet marketer, or just run a blog about topics of interest to you, your niche is important. Most people find it easy enough to pick their broad niche but that’s not good enough for true success. You must narrow it down.
For example, let’s say you want to blog about dogs. Lots of people love dogs and own dogs. You’ll get tons of readers, right? Well, not exactly. When you’re marketing to too broad of an audience, you won’t reach enough people, or at least not the right people.
Now let’s look at some ways you can narrow this topic down further. Talk about dog breeds or a specific dog breed. Write to dog owners with children in the home. You could write about organic dog care or natural pet ownership. To know how you want to narrow it down, you need to know your audience. Then, you can create things your audience will want. The die hard dog fans.
Niche Audience Tips
Pick something you are passionate about – Don’t just go for something you kind of like, or that you think will earn you a lot of money. Remember that you will be writing a lot about this topic. You will be diving into depths unseen. You don’t want to grow bored easily. Pick something you’re really into.
Research the competitiveness – You want keywords that won’t have too much competition already but you also want keywords that people will actually be searching for. Part of picking your niche is choosing what keywords you want to work from and how competitive they are. This will help you determine if your niche is profitable and if there is a need for it.
Make a wish list – Who is your target audience? What would this person look like? What would they sound like? Make a wish list of the characteristics of your perfect reader/audience. This will help you narrow down your niche.
Find clarity – Take some time to really clarify what you want to offer? Will you have a product? A service? Provide information? What information will you share? You need to develop your idea past just the idea phase. Remember that you can’t be all things to all people. Bigger isn’t always better and it won’t mean more money. Find clarity and narrow your niche.
Evaluate – Once you have settled on an idea, it’s time to evaluate the potential for success. If possible, do a small test. Do your results turn out how you want? This is a great way to see if the niche you’ve chosen is going to work for you before diving in completely.
With these tips, you can choose your niche, target your audience and begin the path to success and profit. Picking your niche and targeting it correctly is a very important first step. Once you’ve done this, you’re on the right track for building an audience and even earning a profit.